It struck me why I think iOS 7 looks like it’s made for kids.
It’s so ‘Rainbowish’ full of all the colours, so bright and in your face set against a white background that blinds your eyes. It’s completely the opposite from the corporate blacks we were use to in iOS 6. It’s young and hip. I’m young and hip but I despise the under 13 year old target market for the color scheme.
Try editing a contact and look at the circle frame instead of a square like a portrait, a painting should be. Lots of circles and soft edges, bumpers for kids.